The Y2K look is a specific camera, not a colour grade. On-camera direct flash with hard falloff into a dark background, the slightly green-shifted colour of consumer film processed at a lab, visible grain, soft corners from a cheap plastic lens, and often a date stamp burned into the lower right. Instagram-style 'vintage' filters skip all of that and just warm the image, which is why they read as a filter rather than as a photo from 2001. These templates rebuild the camera behaviour instead: Y2K flash portraits, 90s candid and flash-luxury setups, retro film and pop treatments, and a restoration template that goes the other way and cleans up a genuinely old photo.
Try it freeThe Y2K templates lean on early digital compacts: harsh on-camera flash, hard falloff into a dark background, a slightly green colour shift. The 90s templates are warmer and softer with more film character, and the flash-luxury one adds the specific look of a point-and-shoot fired indoors at night. Then there is a restoration template that runs in the opposite direction entirely — it reduces damage, grain and softness in a genuinely old scan rather than adding age to a new photo. People frequently pick the wrong one of these three, so read the names before uploading.
A filter warms the colour and adds grain on top. What actually dates a photograph is camera behaviour: the falloff pattern of a direct flash, softness in the corners from a cheap plastic lens, the colour cast of consumer film processed at a lab, and often a date stamp burned into the corner. These templates rebuild that behaviour instead of layering an effect over your image, which is why the results read as photographs from the period rather than as processed modern photos.
Some of these templates burn in a date stamp because it is part of the idiom and a strong period signal. It is also nearly impossible to remove convincingly afterwards without damaging the surrounding pixels. Decide before you generate: if you want the image to be usable in a context where a fake date would be confusing, pick a template without one rather than planning to edit it out.
If what you actually have is a damaged scan of a real old photo, the restoration template is the one you want, and the input rules are different: scan as high a resolution as you can, do not pre-sharpen, and do not crop before uploading. Restoration works from whatever detail survives in the file, so anything you remove first is gone. It reduces grain, creasing and softness; it will not invent a face that is not there.
Direct on-camera flash with hard falloff, consumer-film colour, visible grain, soft corners, and often a date stamp. Warming the colours alone is what makes most attempts read as a filter.
Yes — one of these templates works in the opposite direction, cleaning up damage and softness in a genuinely old photo rather than adding age to a new one.
Broadly, 90s reads warmer and softer with more film character; Y2K leans on early digital compacts and harsher flash. The templates are separated along that line.
Some templates do, because it is part of the idiom. If you do not want one, pick a template without it rather than trying to remove it afterwards.
Sign-up credits are free and cover your first generations; video templates cost more than stills.